| Decision | What it means | Why it’s locked |
|---|---|---|
| LOCKED HRD/Nearby separation |
Zero mention of Hired Remoteli on the Nearby site. No cross-posting, no shared branding, no disclosure that both are owned by Solomon. | Public connection between the two undermines the perception of Nearby as an independent, fully managed service. HRD is the pipeline, not the product. |
| LOCKED SBS rebrand copy rule |
Never “(formerly Superior Biz Solutions)” in parentheses. If a transition line is needed, it runs as a clean statement above the hero only: “Superior Biz Solutions is now Nearby.” Removed after ~2 months. | Parenthetical formerlys read weak. Clean statement reads like a forward move, not an apology. |
| LOCKED Talent showcase is Phase 2 |
/talent does not launch April 20 or July. It goes live only when: min 3 filmed profiles per role, min 2 live role pages per category, video QA passed. | An empty or thin showcase is worse than no showcase. It signals you don’t have the depth you’re claiming. |
| LOCKED No paid campaigns before July |
Zero paid ads, zero boosted posts, zero PPC until the full site is live in July 2026. | Driving paid traffic to a one-page soft launch burns budget with no conversion surface. Full site first, then paid. |
| LOCKED SBS 301 redirect ~September |
superiorbizsolutions.com does not 301 to nearby.team until ~September 2026. SBS hero page stays live until then. | A premature 301 risks losing SBS’s existing link equity before GSC change-of-address can be processed cleanly. September gives 60+ days of organic data post full launch first. |
| LOCKED /compare pages after 30 days only |
No /compare/nearby-vs-* pages publish until 30 days of organic traffic data exist post full launch. | Competitor comparison pages need traffic benchmarks to know which competitors are worth targeting. Publishing blind wastes copy resources. |
| LOCKED Talent profiles stay anonymous |
No real names, no identifiable photos on /talent profile cards. Anonymous profiles only. | Protects talent privacy. Prevents clients from attempting to hire around Nearby. Legal exposure reduced. |
| LOCKED Hired Hub podcast stays HRD-only |
The Hired Hub podcast does not cross-post to Nearby channels. No Nearby branding on episodes. No episode embeds on nearby.team. | Podcast audience is recruitment-facing (companies hiring direct). Nearby audience is BPO-facing. Different buyers, different message. Mixing them dilutes both. |
| LOCKED No specific pricing on site |
No dollar amounts, hourly rates, or monthly figures on any public-facing page. Role pages use savings-percentage framing only (“significantly less than the US equivalent”). No internal cost breakdowns in any client-facing or externally accessible document. | Specific rates give employees leverage in compensation conversations and give clients a ceiling to negotiate against. Savings framing communicates value without exposing the margin. |
| Question | Open this file | Section |
|---|---|---|
| What does Nearby stand for? What’s the positioning? | Marketing Strategy | Sections 02 – 05 |
| What copy goes on the homepage? | Marketing Strategy | Section 11 |
| What are the copywriting rules for the team? | Marketing Strategy | Section 05 |
| What keywords are competitors ranking for? | Competitive Intel | Sections 01 – 07 |
| What keyword gaps can Nearby own? | Competitive Intel | Sections 07 – 09 |
| What is the full URL structure for the site? | Master Reference | Sections 02 – 04 |
| What schema markup goes on each page type? | Master Reference | Section 13 |
| When does the SBS 301 redirect happen? | Master Reference | Section 15 |
| What exactly needs to be done by April 20? | Launch Plan | Sections 03 – 06 |
| What are the Phase 2 trigger conditions? | Launch Plan | Section 12 |
| What is the talent showcase structure? | Master Reference | Section 25 |
| What does the full launch day look like hour by hour? | Launch Plan | Section 11 |
| What are the blog content clusters and calendar? | Marketing Strategy | Sections 16 – 17 |
| What do Nearby’s social channels own vs HRD? | Marketing Strategy | Section 15 |