Launch Plan · April → July 2026

Launch Plan

Two dates. Two jobs. Soft launch April 13 (email + domain only). Full public launch July 2026.

Apr 13

Soft launch

July

Full launch

Role pages

Blog posts min

Two Dates, Two Jobs

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Date	What it is	What it involves	What it does NOT include
April 13, 2026 Soft Launch	Email change + domain change only	SBS domains 301 → nearby.team · New email addresses active · Existing clients notified · Grandfathered pricing confirmed in writing	No public announcement · No social posts · No full website required · No blog or role pages needed
July 2026 Full Launch	Public go-live	Complete site live · All role pages · LinkedIn/social announcement · HRD cross-promotion · Calculator · Blog indexed · Referral bar active · GSC submitted	—

⚠

The pre-launch build checklist (Sections 03–07) is scoped to the July full launch. April 13 only requires Section 02. Do not conflate the two dates.

Soft Launch — April 13

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Infrastructure only. Nothing public-facing changes except the domain. Existing clients find out. The world does not.

✓
nearby.team domain live — all SBS domains 301 redirect to nearby.team
✓
New email addresses active (e.g. [email protected])
✓
Existing clients emailed: new domain, same team, same model, nothing changes operationally
✓
Key/largest clients called or messaged personally before the email goes out
✓
Grandfathered pricing status confirmed in writing to all eligible clients
✓
Holding page or basic homepage live at nearby.team (does not need to be the full site)
✓
Email signatures updated to nearby.team domain

◆

The holding page can be as simple as the logo, one headline, and a contact link. It needs to exist so the domain resolves to something meaningful.

Pre-Full-Launch — Website Build

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Click items to mark complete. Progress tracked in sidebar.

✓
All 7 category pages built
✓
Minimum 3 role pages per category (21 pages min) — all rates confirmed, no $[RATE] placeholders visible
✓
/contact form built and GHL intake pipeline tested end-to-end
✓
/about, /referral, /resources/quiz built
✓
2 YouTube Shorts per live role page — filmed, uploaded Unlisted, IDs confirmed, embedded via youtube.com/embed/[ID]
✓
All schema markup implemented: BreadcrumbList · FAQPage · Organization · WebSite
✓
OG images created: homepage + 7 categories (1200×630px JPG)
✓
XML sitemap generated and validated — ready to submit on full launch day only
✓
robots.txt configured — Phase 2 pages blocked: /talent-showcase/, /for/, /compare/
✓
Google Search Console property verified (do NOT submit sitemap until full launch day)
✓
Core Web Vitals verified on PageSpeed Insights — mobile LCP < 2.5s
✓
Custom 404 page live with links to homepage + /hire
✓
HTTPS confirmed on all pages · SSL auto-renewal configured
✓
Redirect audit complete — no chains (A→B→C), all direct to final destination

Hard stop: Do not go live with any page containing $[RATE], [Client Name], or any visible placeholder text. Run a site-wide find before launch day.

Pre-Full-Launch — Content

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✓
Blog post 1 written and approved: "LATAM vs Philippines Virtual Assistants: An Honest Comparison"
✓
Blog post 2 written and approved: "What Managed Staffing Actually Means — and Why It's Not Outsourcing"
✓
Blog post 3 written and approved: "Why Latin American Remote Professionals Work in Your Time Zone"
✓
All 21 launch role pages reviewed by copywriter — no placeholder copy visible anywhere
✓
All role page rate anchors confirmed with Solomon before any page publishes
✓
Prior-employer logo list confirmed with Solomon — legal phrasing locked: "previously worked at"
✓
At least 2 client stories written with confirmed "Est. annual savings vs US hire" figures
✓
Homepage testimonial savings figures calculated and approved by relevant clients

Pre-Full-Launch — Commercial / GHL

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✓
GHL intake pipeline configured and tested end-to-end for /contact form
✓
Quiz at /resources/quiz connected to GHL with category tags
✓
5-email nurture sequence built in GHL — at minimum one version active for quiz leads
✓
Referral mechanics confirmed: payment trigger = first billable day · payment method confirmed
✓
UTM parameters configured for all social and email links pointing to the site
✓
Dummy form submission test completed: submission appears in GHL correctly tagged

Pre-Full-Launch — Social

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✓
Nearby LinkedIn company page created/updated with new branding and nearby.team URL
✓
Instagram updated to Nearby branding
✓
YouTube channel set up for talent profile Shorts (all videos uploaded as Unlisted before launch)
✓
HRD full launch announcement post drafted and approved — publish on full launch day only
✓
Solomon personal post drafted: rebrand story with $1.5M+ and 150,000+ hours numbers
✓
Talent Tuesday cross-post format agreed: HRD post + "US businesses: nearby.team" footer line

⚠

Do NOT publish HRD announcement or Solomon post on April 13. Both are for the July full launch only. April 13 social = nothing public.

Pre-Full-Launch — Client Communications

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✓
All active clients notified of rebrand via April 13 soft launch email
✓
Largest / longest-tenure clients spoken to personally before email sends
✓
Grandfathered pricing status documented per client in GHL
✓
Client permission confirmed for any logos, testimonials, or case studies appearing on site
✓
Prior-employer logos confirmed with Solomon — sourced from current SBS site only
✓
Legal phrasing finalised: "Our talent has previously worked at:" — never "trusted by"

Full Launch Day — July 2026

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Morning — before anything else

Verify everything is clean

Full site resolving at nearby.team · All SBS redirects confirmed (spot-check 10 old URLs) · No placeholder copy visible · YouTube Shorts loading on role pages · Contact form tested — submission reaches GHL

Once site confirmed clean

Google Search Console

Submit sitemap: https://nearby.team/sitemap.xml · Manually request indexing: homepage + one role page per category (7 total) · Do not request indexing for Phase 2 pages

9:00 AM EST

Social goes live

HRD LinkedIn: "SBS is now Nearby. Same team, same model — better name. nearby.team" · Solomon personal: "$1.5M in payroll savings. 150,000 professional hours. We’re ready for a name that fits." · Referral bar activated on site

12:00 PM EST

Email campaigns sent

Email to inactive past leads: rebrand + full site live · Email to all active clients: referral program ($500, link to /referral)

End of day

24-hour check

GSC: check for crawl errors · Form submission count · Any 404 errors in analytics · Re-check redirect chains

Phase 2 — Performance-Based Triggers

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⚠

Phase 2 unlocks on performance conditions — not a fixed date. Empty pages are worse than no pages.

Feature	Unlock conditions (ALL must be true)
Savings calculator `/resources/calculator`	Build this first — independently of other Phase 2 features · LATAM-specific, role-tiered · Email gates the PDF report
Talent Showcase `/talent-showcase/*`	Min 10 profiles filmed · Min 4 cards per page · Profile card component QA’d · Filter/browse UI built · 350–400 word unique copy per page · robots.txt block removed · sitemap-showcase.xml added
LATAM vs Philippines `/why-nearby/latam-vs-philippines`	900–1,200 word page written · Build alongside /for/fashion-apparel
Fashion vertical `/for/fashion-apparel`	Fashion designer + tech pack role pages live and indexed · Fashion blog post published with some traffic · 600–800 word page written
E-commerce vertical `/for/ecommerce-brands`	E-commerce role pages indexed · 600–800 word page written
Competitor comparisons `/compare/nearby-vs-*`	Minimum 30 days organic data after full launch · Copy team has capacity · Competitive positions stable

Phase 3 — Cart & Multi-Seat

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90–180 days post full launch. Requires Phase 2 talent showcase to be live first.

✓
/hire/brief cart review page built
✓
/hire/submit multi-seat lead form built
✓
Persistent cart implemented (cookie-based session)
✓
GHL integration for multi-seat lead capture configured
✓
"+ Add to brief" button added to all talent profile cards
✓
Both /hire/brief and /hire/submit confirmed noindex (meta robots + robots.txt)

30-Day Post-Launch Actions

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Week	Actions
Week 1–2	Submit remaining role pages to GSC as they index naturally · Publish blog post 4 · Monitor GSC coverage report daily · Review contact form submissions: are the right people submitting? · Check Core Web Vitals report in GSC (takes ~28 days to populate)
Week 3–4	Build savings calculator — Priority 1 Phase 2 item · Publish blog post 5 + first JD template content upgrade · Send referral activation email to all active clients · Review GHL: which page/source generates most qualified leads? · Build second nurture sequence for template leads

Day-30 Metrics

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Metric	What good looks like	If not hitting this
Organic impressions (GSC)	Any impression data appearing	Check coverage report for indexation issues · Check for accidental noindex tags
Role page clicks from search	10–20 clicks/week per page	Normal — SEO takes 60–90 days. Stay the course.
Contact form submissions	Every submission is a lead — track UTM source on each	Review CTA copy on role pages · Review form field friction
Quiz completions	Any completions = top-of-funnel working	Review quiz headline and entry point placement
Email captures	Building nurture list via templates/quiz	Push content upgrade placement earlier in blog posts
Bounce rate on role pages	Under 70%	Check page load speed · Review above-fold relevance to search query

60–90 Day Phase 2 Build Queue

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In priority order. Build when unlock conditions (Section 09) are met.

Savings calculator /resources/calculator — do this first, independently
Talent showcase pages — requires min 4 profile cards per page before going live
LATAM vs Philippines /why-nearby/latam-vs-philippines
Fashion/apparel vertical /for/fashion-apparel — build alongside #3
E-commerce vertical /for/ecommerce-brands
Competitor comparisons /compare/nearby-vs-* — only after 30 days organic data

Referral Activation Email

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Send to all active clients 30 days after full launch. Highest-ROI email Nearby can send to an existing client base.

✓

To: All active clients
Subject: "How to earn $500 with Nearby"
Format: Plain text — reads like Solomon wrote it personally. No HTML newsletter formatting.

Body covers:
— Acknowledge their relationship with Nearby
— Introduce the referral program in 3 sentences
— Payment trigger: first billable day (not contract signature)
— No cap on referrals
— One link: nearby.team/referral

✓
Referral activation email written and approved
✓
Active client list pulled from GHL and segmented
✓
/referral page live and confirmed working before email sends
✓
Email sends 30 days after full launch day